My career has been spent improving websites, customer experiences, and digital platforms. Over time, I realized that design problems often run parallel with systems problems. That realization changed how I approach every challenge.
I'm curious by nature and a builder at heart. That mindset extends well beyond my career. It's the everyday projects, conversations, and life experiences that continue to shape how I think. Those are the stories I want to share.
From Paper to Pixels:
For the Entrepreneur, the SMB
and the Corporation.
Pixels to Platforms:
Informational to e-commerce
and everything in-between.
Platforms to People:
Organic reach and paid social, it’s
all about engagement.
1
Why I'm Documenting How I Build (And What I'm Actually Learning)
A few months before turning 45, I realized I wasn't going to hit a personal goal I'd been chasing for years. Somewhere between a full-time career, raising three young kids, and an endless list of unfinished side projects, I also realized something else: the real value wasn't in having all the answers—it was in documenting the process of figuring them out. This Journal is where I share what I'm building, what AI is teaching me, and the lessons learned along the way.
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2
Learning by Building (Again)
AI is changing how we work, but I don't believe the best way to understand it is by watching demos or reading headlines. I bought a used Mac Mini, installed an open-source AI framework, and decided to learn the same way I've always learned, by building. This is the first entry in that journey.
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3
Four Teams, One Cup
Once a year, the same group comes back together. This time, there were teams. A cup. And a few small decisions that turned a golf weekend into something that stayed long after the scores were forgotten.
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